Mr & Mrs C.P. Shin

What if your once-a-year treat was one new shirt?

Or if electricity and tap water were luxuries your family could not afford?

From when he could lift a pail, CP Shin worked weekends with his mum tapping rubber before 6am.

Chicken rice was savoured. Three times a year.

Resolved to escape poverty, CP moulded himself into the quintessential professional.

Even attaining MNC plant manager wasn't enough. 

Big entrepreneurial dreams had him juggling three jobs. Working this hard, he figured he was earning his maximum.

Until Elken.

After wearing an Elken corset, his wife's figure turned a perfect 8. All within a month of delivering their second son. How could a husband not notice.

In spite of that, CP was still the anti-MLM 'professional' when he reluctantly accompanied her to a meeting.

Here CP's notion of crusading housewives and hawkers was forever reversed.

Their poise, passion and professionalism made him feel amateurish.

Their products made him rave.

Their 5-figure earnings made him giddy.

Elken's sharing and caring had built them to build others' health and income.

These days, CP is happily building ex-professionals. And changing his shirts.